This project required creating a PSA using a triple-poster series. To support the efforts of the NRDC’s campaign of Save the Food and similar movements, I created “Be Healthy. Save Money. Grow Your Own Food.”
The project went from creative brief to final product. While not an official campaign, it is designed to match the branding used by the NCDC in their website and current projects.
The goal of convincing Millennial and Gen-Z audience members to convert lawn to a food garden combined surprising facts with alternative options, encouraging people to reclaim their free time and do something that benefits themselves.
Siobhan G. Armstrong 